In this age of engagement, blogger outreach should be an integral part of your public relations plan especially when it comes to moms. Between 50-60% of all moms name blogs as their favourite form of online media.
So what does it take to gain a blogger's attention and trust? Mom in the City blogger recently posted why she love Method - as a company, product, brand. Here are some key points but I encourage you to read the entire post to get more details and ideas on how you can step up your own efforts.
1. Method marketers are friendly, respectful and enthusiastic about their brand.
2. Method is innovative
3. Method is responsive to moms overall
4. They have a wonderful line of products
5. They consistently connect
6. They treat me as an individual
7. Method never asks me to write about the things that they send me
Fenty Beauty Demi’Glow Highlighter
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