Cross-Promotional PR Programs with Canadian Mom Media

When trying to attract new customers and raise awareness about your product/service,  I regularly encourage my clients to consider cross-promotional relationships with media outlets, key influencers (mom bloggers), like businesses and other organizations. These type of relationships are a win-win situation that cost nothing and typically only require an exchange of in-kind services or products.

We recently took this same strategy for limelitePR and have implemented three unique cross-promotional relationships with two of Canada's leading online mom-focused publications:

This month SavvyMom.ca launched their third annual Mom Entrepreneur of the Year Award and as you will see, limelitePR is one of the top 5 prizes for the grand prize winner!

Grand Prize – Take Your Business to the Next Level with $15,500 in Prizes!

The overall national winner of the SavvyMom Mom Entrepreneur of the Year award will be crowned Canada’s Top Mom Entrepreneur and receive our grand prize, a custom package of cash and services valued at $15,500 designed to improve every aspect of a growth-oriented business and help the winner take her business to the next level. The grand prize includes:

• a cash prize of $5000 for investment in the business


• a Q & A feature on Todaysparent.com


• a full-year business mentorship with Canadian Sitter Inc. founder, Martha Scully, winner of the 2008 SavvyMom Mom Entrepreneur of the Year Award


• a workplace productivity assessment and program courtesy of Clear Concept Inc. valued at $3000


• a consultation and 90-day Action Plan courtesy of Limelite PRvalued at $6000


• a search engine optimization (SEO) assessment courtesy of Eighty8 Online 
  valued at $1500

In the fall 09, SavvyMom.ca and limelitePR will also be conducting reader surveys to learn more about Canadian moms' habits. First up is mobile technology - what brands are Canadian moms loyal to, what kind of applications are they downloading, why do they use it. Stay tuned for more details and results.

Finally, as we know the best way to interact with moms is to be part of their community and create a special experience that taps into their core values, feeding their desire to be better moms.  In partnership with yoyomama.ca (Vancouver's leading e-newsletter for mums on-the-go) limelitePR will develop custom interactive brand experiences that will raise brand awareness and develop customer loyalty. This grassroots influencer program is an out-of-the-box results oriented program that allows you to personally interact with yoyomama's loyal readers (across the Lower Mainland) and create a buzz within the mom community. Benefits include the ability to distribute samples, coupons, promotional items; cross-promote with local retailers and other like-businesses; develop strong strategic partnerships and effectively promote a unique marketing initiative to acquire customers.

Want more info? Contact limelitePR www.limelitepr.com 

Report: Growing Number of Moms Using Social Media

Mediaweek.com just published some great insight into moms' social media vs traditional media habits thanks to a new research report released by BabyCenter.

According to the article and the report, 63 percent of women report being active on social networks. When compared to a similar study done in 2006 when just 11 percent claimed to be social net regulars, we can see that moms' priorities and community is continuing to change. Most also claim that as their personal time is constrained, they end up sacrificing time with magazines and newspapers compared to before they had children. BabyCenter data indicates that "women with new babies at home cut back on media consumption by as much as three hours, with print taking the biggest hit. According to the report 49 percent of respondents claim to read magazines less after giving birth, and 46 percent said the same about their newspaper usage."

The article and report go on to details that "moms develop two distinct friendship circles: their real friends and their mommy friends - who they may or may not have actually met in person. Because these women are so social, and so information hungry, they often meet other mothers in similar child-rearing stages on sites like BabyCenter and a variety of mommy blogs."

To read the complete article visit: Report: Growing Number of Moms Using Social Media

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