Newspaper Niche

I just read a great article about alternative business models for newspapers which referenced this article from the Wall Street Journal on how local media companies are launching websites aimed at mothers.

#1 lesson to be learned: '"Face-to-face interaction helps build loyalty back to the site, says Karen Gutierrez, managing editor of CincyMoms.com. "People start to feel responsible for the well being of the site."'

Even the media are learning it takes more than just great content to capture the attention and loyalty from the mom market. Participate in local events in order to mingle with moms in your community, hold a mom mixer so they can have the opportunity to experience your product and meet the people 'behind the scenes', even develop unique in-home parties that provide moms with a fun, comfortable environment in order to experience your brand on a whole new level.

To feel the impact of their purchasing power engage directly with moms through multiple points of contact so they can develop a loyalty to your brand and a passion to help spread the word to their network of friends.