Spring in December

Yes, we are already thinking about Spring and its not because we have the winter blues.


In the PR business, our world is ruled by timelines, deadlines and knowing how and when to pitch a story idea to an editor. Right now, magazines are working on their March, April or May issues. Yes, they work 3 to 5 months in advance!

Combine this with Spring, or as we have nicknamed it - the mom season, you might just hit the media jackpot.

You see, once the birds start chirping and the flowers start blooming, the media turn their focus to all things related to the 'birds and the bees'. Articles and news segments are dedicated to great products, services, and new inventions that appeal to moms. This is also a great time to promote mom entrepreneurs stories. And if your brand has an eco component then you could have double the reward because April is now eco-month, thanks to Earth Day on April 22.

We've achieved some of the best results for clients when we've done a single PR campaign in stages - target the magazines first and then 3 to 5 months later target the dailies (newspapers, TV, radio and blogs). What this does is ensure that your brand is seen across multiple platforms all around the same time.

When it comes to moms, this broad coverage gives them more opportunities to recognize your brand, develop faith and trust from all the 3rd-party endorsements, and then make the decision to act when they next come in contact with your product or service.