How to Reach the Mom Market

I watched this interview with Tricia Mumby on "Word of Mom" marketing a number of months ago but was recently reminded of it (thanks to a posting from Mommy Blog expert Jennifer James). Tricia gives some good insight into how to reach moms; a must see for anyone who wants to tap into this market.

"At the recent CMA From Mass to Grass conference, Tricia Mumby from Mabel's Labels gave a great case study on the power of "Word of Mom" marketing. Here, she spends a minute busting the myth that you can't find women online and offers a suggestion on one way to reach these powerful moms offline."